We Are Broadcasters
National Association of Broadcasters

WCVB Supports Scholarship During COVID-19 Crisis

Topic: Vaccine Education
Posted on 3/26/2020

Hearstís ABC affiliate WCVB Boston has been supporting the Inner City Scholarship Fund (ICSF) as it plans to celebrate its 30th anniversary dinner gala virtually on April 2nd due to the COVID-19 pandemic. As of March 26, the event had raised $3.3 million and was up 11 percent compared to last year.

ICSF benefits the Catholic Schools Foundation, which helps local urban students. WCVB supports ICSF year-round by airing PSAs (about $100,000 in donated airtime in 2019). When ICSF could no longer hold an onsite event, WCVB Anchor and four-time gala emcee Ben Simmoneau recorded an introduction and voice overs from WCVB studios. ICSF will use these recordings to virtually introduce program guests.

ICSF was started 30 years ago by then WCVB President and General Manager Jim Coppersmith, Vice President of Programs Paul LaCamera, and Public Affairs Director Donna Latson Gittens. WCVB continues to support ICSF as the media sponsor for its gala. Current WCVB President General Manager Bill Fine serves on the 30th anniversary dinner committee.

Read more stories on Vaccine Education »

How Broadcasters Serve Their Communities

More than 2.47 million American jobs depend on broadcasting, and the local broadcast radio and television industry - and the businesses that depend on it - generate $1.17 trillion annually for the nation's economy.

View State-by-State Data »