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National Association of Broadcasters

Pandemic Brings Viewers to Local News

Topic: Vaccine Education
Posted on 3/23/2020

People of all ages are turning to local news for information regarding the coronavirus and increasing television watching while staying home.

Nielsen reported that Americans are expected to watch as much as 60 percent more television during periods of restrictive shutdowns. CBS news program "60 Minutes" received the highest viewership on March 22 since December 2019.

Viewership for news in the leading 25 markets saw the largest increase in viewers under the age of 17 during the week starting on March 9, Nielsen reports. Read more.

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