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National Association of Broadcasters

KING-TV Pivots Programming to Increase Coverage of COVID-19

Topic: Vaccine Education
Posted on 3/20/2020

TEGNA’s NBC affiliate KING-TV Seattle has changed a weekday 4 p.m. lifestyle program to news coverage, in response to growing need for information regarding novel coronavirus. The station also dedicated their website to promoting “Facts Not Fear” about the virus starting on March 11.

“There is a certain set of expectations when KING[-TV] is on the air,” said KING President and General Manager Jim Rose.

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