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National Association of Broadcasters

WMMR-FM Hosts ’March Sadness’ Amid Coronavirus

Topic: Vaccine Education | VIDEO
Posted on 3/18/2020

Beasley Media Group’s WMMR-FM Philadelphia kept sports alive after the cancellation of March Madness due to COVID-19 with a social distancing safe free throw competition on March 17. Dubbed “March Sadness,” station personalities Preston and Steve used a multi-person video conference call to connect with four participants, who matched up and shot free throws from their separate locations. WMMR-FM streamed the competition live on Facebook.

“I had a great time today in the [basketball] tournament,” said Anthony, the winner. “In light of everything that is going on in the world right now, it was really great to laugh and participate in the event.”

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