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National Association of Broadcasters

Beasley Boston Supports Local Restaurants Shuttered by Coronavirus

Topic: Vaccine Education
Posted on 3/18/2020

Beasley Media Group’s Boston cluster is helping local businesses impacted by novel coronavirus by encouraging listeners to purchase gift cards from local restaurants. As a part of the “Operation Gift Card: New England” campaign, WBZ-FM, WROR-FM, WBQT-FM, WKLB-FM and WBOS-FM are advertising local restaurants and their online gift card options for free with on-air promotion, on social media and on station’s websites.

“With local restaurants and small businesses experiencing a number of restrictions, including restaurants moving towards a take-out/delivery only model by March 17, we wanted to show our support during these challenging times,” said Beasley Media Group Boston Vice President and Market Manager Mary Menna.

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