Topic: Health Awareness Campaigns
Posted on 11/17/2019
iHeart Media Connecticut and Nexstar’s ABC affiliate WTNH-TV Hartford partnered on a campaign to combat the state’s opioid crisis. The campaign included “A Concert for Recovery,” held November 17 and headlined by Keith Urban. Proceeds from the concert and from a “text to donate” campaign totaled more than $600,000.
“This massive campaign across media shows what we can accomplish when we all come together to tackle a crisis that arises in our communities,” said iHeart Hartford Region President Steve Honeycomb.
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