Topic: Community-Focused Initiatives
Posted on 8/5/2019
Gray Television’s CBS affiliate KFVS-TV Cape Girardeau, MO., hosted their annual summer fundraisers in early August to support, honor and provide for the community. The station ran on-air promotions, mentions in local broadcasts and social media content to educate and encourage community members to participate in all events.
During the annual “Stuff-the-Bus” event, KFVS partnered with nearby radio stations, Salvation Army and the United Way to collect school supplies for those in need at over 30 school districts. Donations were collected on August 2 - 3 at 19 Walmart locations throughout the viewing area. While promoting “Stuff-the-Bus,” the station aired PSAs entitled “Back-to-School Advice from the Heartland’s Best.” In the spots, local high school valedictorians offered advice to fellow students.
KFVS also hosted their 22nd annual Summer Blood Drive in partnership with the American Red Cross. This year’s drive, themed “Salute to Heroes,” set up nine donation centers in Southeast Missouri and Southern Illinois. During the two-day event, donors gave enough productive units of blood to impact over 1,800 people.
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