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National Association of Broadcasters

KCRA and Hearst Raise $1.7 Million For Wildfire Victims

Topic: Disaster Relief and Recovery
Posted on 12/6/2018

Hearst’s NBC affiliate KCRA and MyNetworkTV affiliate KQCA-TV Sacramento raised $1.25 million on November 12 to support the Camp Fire wildfire relief efforts. Hearst Corp. donated an additional $500,000. The deadliest fire in California history, the Camp Fire killed 42 people while scorching 125,000 acres and forcing 52,000 people to evacuate their homes. “Our hearts go out to those who lost their homes, property and most sadly, to those who lost loved ones,” said News Director Lori Waldon. “All day long, our phone lines were ringing off the hook. A big thank you to our viewers who reached out to help those in need.”

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