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National Association of Broadcasters

Sinclair Partners with Salvation Army to “Stand Strong for the Carolinas Relief Fund"

Topic: Disaster Relief and Recovery
Posted on 10/1/2018

Sinclair Broadcast Group partnered with The Salvation Army on the Stand Strong for the Carolinas Relief Fund, which included a national Day of Giving on September 20. Sinclair matched $100,000. Sinclair provided viewers with continuous coverage on air and online of Hurricane Florence in multiple markets. After ABC affiliate WCTI New Bern, N.C., was forced to evacuate, they worked with ABC affiliate WPDE Myrtle Beach, S.C. to continue coverage. WPDE broadcast 54 hours of live, around-the-clock coverage.

“I want to thank New Bern’s WCTI team for doing an incredible job during this challenging time, showing a tireless effort to empower our viewers with continuous coverage and life-saving updates. As part of the Sinclair family, we are lucky to have access to a network of stations across the country that offer support in times of disaster,” said WCTI General Manager Matt Bowman.

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