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National Association of Broadcasters

WCTI Covered Hurricane Florence Despite Flooded Building

Topic: Disaster Relief and Recovery
Posted on 10/3/2018

Sinclair’s WCTI New Bern, N.C., showed creative dedication when their building flooded to continue providing news coverage of Hurricane Florence to their viewers. Without power, a building or studio, the station utilized Facebook to carry their coverage until the station got back on the air.

“We have a lot of young people here and I’m impressed by how well they’re taking it and how well they’re doing. They know they have a task,” said Sean Finn, WCTI’s creative services director.

Sinclair also partnered with The Salvation Army on the Stand Strong for the Carolinas Relief Fund and matched donations, totaling $100,000.

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