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National Association of Broadcasters

Hearst’s KCRA and KQCA Raise $700K For Wildfire Victims


Topic: Disaster Relief and Recovery
Posted on 8/1/2018

Heart’s NBC affiliate KCRA-TV and MyNetworkTV affiliates Sacramento raised $700,000 for American Red Cross wildfire relief efforts in a day-long telethon held July 31. The deadly Carr Fire destroyed more than 1,000 Northern California homes and businesses. It is the ninth most destructive in California history.



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