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National Association of Broadcasters

WCZY Radio Provides Critical Flood Coverage

Topic: Disaster Relief and Recovery
Posted on 7/3/2017

Latitude Media’s WCZY-FM Mt. Pleasant, Mich., provided critical coverage as eight inches of rain flooded the area June 23 – 25, causing over $100 million in damage. WCZY provided information on the 130 roads that closed due as pavement crumbled beneath the water, in addition to broadcasting updates from the head of the emergency management team. On June 26, WCZY collected donations for the local American Red Cross chapter to assist people staying at a temporary shelter. “Although our staff is small, they really shined big for our community during this unprecedented crisis,” said Owner Bob Peters. “This is why local radio is so important to the communities we serve and why my wife and I are so proud to be local broadcasters.”

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