Topic: Community-Focused Initiatives
Posted on 12/11/2016
Raycom’s CBS affiliate KFVS-TV Cape Girardeau, Mo. hosted the second annual "Heartland Food Drive" from December 5 - 11. The 14,200 pounds of food collected in Missouri provided 12,909 meals for local families. KFVS aired PSAs, utilized social media and partnered with Wither’s Broadcasting radio stations to encourage viewers to donate. One Facebook post reached more than 52,000 people.
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