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National Association of Broadcasters

Simulcasting Allows South Florida Stations to Spread Critical Information

Topic: Disaster Relief and Recovery
Posted on 10/8/2016

For Entercom Miami/Fort Lauderdale stations, simulcasting was a key component to a successful communication strategy during Hurricane Matthew. “We are devoting more time to simulcasting,” said Entercom Miami/Fort Lauderdale Director of Programming and Operations Rob Sidney. For example, talk-centered stations devoted programming to weather updates and information. Music stations interspersed local news, weather and traffic with locally-generated content, calls and preparation information.

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