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National Association of Broadcasters

WRAL-TV Creates “Unity” PSAs

Topic: Disaster Relief and Recovery
Posted on 8/1/2016

Capitol Broadcasting’s NBC affiliate WRAL-TV Raleigh produced a series of public service announcements (PSAs) to give voice to local teenagers following racially-charged shootings in Dallas, Minneapolis and Baton Rouge. The poignant :30 PSAs (Unity :30, Unity/Love :30 and Unity/One Word :30 ) and :60 PSA have the theme “Unity” and utilize local students. The PSAs aired at the end of several newscasts on WRAL-TV and on Capitol Broadcasting’s Fox affiliate WRAZ Raleigh.

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