Topic: Health Awareness Campaigns
Posted on 6/17/2016
Univision Communications Inc. (UCI) launched its fourth annual “Health Week 2016 – Mi Salud” on June 17 as part of the Univision Contigo empowerment platform across its television, radio and digital platforms. The initiative’s cornerstone is “Reto28,” a free digital tool with a 28-day nutritional diet plan and fitness challenge. The revamped version provides users with additional options, including recipes for families and those with diabetes. Univision’s fourth annual Health Tour hit 12 markets in ten days in June, offering free health screenings to thousands of people. More than 377,000 people have signed up for Reto28. Since its introduction in 2015, challenge participants have lost 238,840 pound.
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