Topic: Community-Focused Initiatives
Posted on 6/1/2016
Raycom Media’s HNN Honolulu partnered with Regal Cinemas for a charity benefit during its grand opening. For three days, 100 percent of proceeds from movie tickets, popcorn and soft drinks went to three local non-profits: Make A Wish Hawaii, Boys and Girls Club of Hawaii and UH West Oahu - Academy for Creative Media. In addition to on-air spots promoting the event, HNN also produced a version of the promo that aired to captive audiences at Regal’s other Hawaii locations.
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More than 2.46 million American jobs depend on broadcasting. The local broadcast television and radio industry and the businesses that depend on it generate $1.19 trillion annually for the nation's economy.