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National Association of Broadcasters

KPRC Raises $670,000 for Flood Relief

Topic: Disaster Relief and Recovery
Posted on 4/12/2016

Graham Media Groupís NBC affiliate KPRC-TV Houston extensively covered the historic flooding that hit the Houston metro area on April 18. In addition to the live broadcast, the station utilized Facebook Live, Instagram, Twitter, Snapchat and its website to get critical information to viewers on mandatory evacuations, traffic, property damage, relief efforts and casualties. KPRC also raised $670,000 during a phone bank for the American Red Cross hosted inside the stationís studios on April 19 Ė 20. KPRC partnered with Kroger grocery stores to continue accepting donations for the Red Cross. "It is our pleasure and our privilege to serve our community," said Promotions Director Mariah Gardner.

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