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National Association of Broadcasters

Univision Launches ’Vote For Your America’

Topic: Politics and Election Coverage
Posted on 3/1/2016

Univision Communications Inc. (UCI) launched "Vote for Your America," a multi-platform campaign encouraging voter participation among Hispanic millennials. UCI is leveraging its broadcast and digital platforms, including Univision Network, UniMás, Galavisión, Univision Deportes Network and Local Media. The campaign includes local nonpartisan events, a bilingual text messaging tool, a digital election guide and PSAs. It is part of UCI’s in-depth election coverage campaign, "Destino 2016" (Destiny 2016).

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