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National Association of Broadcasters

KELO-TV Sioux Falls Distributes 4,000 Coats


Topic: Community-Focused Initiatives
Posted on 1/14/2016

Media General’s CBS affiliate KELO-TV Sioux Falls, S.D., distributed more than 4,000 coats last month. "Operation KEEP KELOLAND Warm" was inspired by a homeless woman’s death from exposure to extreme cold. Local temperatures can fall to 42 degrees below zero. More than 300 people attended each of the four distribution events, where they selected coats, hats, gloves and scarves. Watch video.



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