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National Association of Broadcasters

KCRA-TV Sacramento Telethon Nets $1.4 Million for Wildfire Relief

Topic: Disaster Relief and Recovery
Posted on 10/19/2015

Hearst Televisionís NBC affiliate KCRA-TV Sacramento, Calif., raised $1.4 million to support the Red Crossí wildfire relief efforts during a telethon held September 15. KCRA posted this video, showing a four-year-old donating his birthday money to the firefighters. "I have enough toys," he said.

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