Topic: Community-Focused Initiatives
Posted on 10/14/2015
Capitol Broadcasting Company’s CBS affiliate WRAL-TV Raleigh, N.C. partnered with Radio One Raleigh for a second year to expand HungerFreeNC, a week of special programming that raises money for a different hunger-focused non-profit each year. This year’s beneficiary was Inter-Faith Food Shuttle. Through broadcast radio and television, plus online and social media efforts, the movement raised $112,000. “This is about using the power of the media for good,” says WRAL-TV Vice President and General Manager Steven D. Hammel. “Together with Radio One Raleigh, we can reach hundreds of thousands of people. With North Carolina ranking fifth in the nation in hunger, we knew this year’s effort had to be bigger.”
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