Topic: Youth-Focused Initiatives
Posted on 9/14/2015
ABC, CBS, Fox and NBC aired The Entertainment Industry Foundation’s (EIC) one-hour Think It Up program on Sept. 11. The Think It Up initiative aims to build excitement for learning in classrooms around the country through celebrity endorsements and by showcasing positive stories from students and teachers. Kristen Bell, Matthew McConaughey, Ryan Seacrest, Jessica Williams, Jeremy Renner, Stephen Colbert, Scarlett Johansson and Gwyneth Paltrow participated in the show, which included sketches and musical performances.
Watch Justin Bieber’s telethon performance here.
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More than 2.46 million American jobs depend on broadcasting. The local broadcast television and radio industry and the businesses that depend on it generate $1.19 trillion annually for the nation's economy.