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National Association of Broadcasters

WPVI-TV Partners in Nation’s Largest Free Music Festival


Topic: Community-Focused Initiatives

ABC owned-and-operated WPVI-TV Philadelphia was the official media partner for Musikfest, an 11-day concert, the largest of its kind, held in Bethlehem, PA. The event, held August 5 – 11, was presented by ArtsQuest, a nonprofit that supports the arts and culture in the local area. Attendees could select from more than 550 music and art performances across 16 indoor and outdoor stages. Some of the performers included Darius Rucker, Culture Club and 3 Doors Down.



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