Topic: Youth-Focused Initiatives
Posted on 11/24/2014
Hearst Television’s NBC affiliate WLWT-TV Highlights student athletes from local high schools each week through its Blitz5 program. Blitz5 also featured the Don’t Text and Drive campaign in partnership with Shopperformance.com. Each Thursday from September through November, students who pledged not to text and drive had the opportunity to win a $100 gas card. At the end of the campaign, the school with the most pledges was given a $2,500 scholarship to present to a deserving student.
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