Topic: Community-Focused Initiatives
Hearst Television-owned NBC affiliate KSBW Salinas, Calif. hosted its annual Share Your Holiday drive to benefit the Salvation Army. KSBW collected $161,000 (30 percent more than in 2013), in addition to 10,000 pounds of food and 1,000 toys. "We are humbled by the generosity of our viewers," said KSBW General Manager Joseph Heston. "It’s one thing to profess to want to help others and it’s quite another to step up and actually get it done.”
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