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National Association of Broadcasters

WUSA-TV Launches Campaign to Bring Home Missing Kids


Topic: Youth-Focused Initiatives
Posted on 8/11/2014

Gannett-owned WUSA-TV Washington recently launched the "Bring Them Home" project, a multiplatform initiative that aims to significantly raise awareness about missing local children. During Thursday newscasts, WUSA-TV airs photos and information about missing kids and provides the number to contact local police. Viewers are encouraged to share the information on social media or retweet WUSA-TV’s related posts. The project was developed after an eight-year-old local girl, Relisha Rudd, went missing from a homeless shelter earlier this year.



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