Topic: Neighbors in Need
Posted on 6/9/2014
Raycom Media’s CBS affiliate KGMB-TV Honolulu supported the Hawaii Food Bank Annual Food Drive. In April, the station produced and aired a 15-second "Good Things PSA" for several weeks, which encouraged viewers to bring canned meals and monetary donations to the Food Drive. The PSA featured KGMB-TV’s morning anchor Steve Uyehara. In addition, several KGMB-TV anchors donated their time at the Food Drive, volunteering at a dunking booth to help raise money for the Food Bank. KGMB-TV also produced two 30-second PSAs to promote the event, along with a five-minute presentation for the organization’s kick-off breakfast. This year’s Food Drive raised 1 million meals, according to the Hawaii Food Bank.
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