Topic: Community-Focused Initiatives
Posted on 5/14/2014
Hubbard’s KSTP-FM St. Paul won a 2014 NAB Crystal Radio Award for its long-term charitable partnerships and commitment to local families. In 2013, KSTP-FM was saddened and inspired by two area kids that died from cancer, Zach Sobiech and Zac Bartz. KSTP-FM’s “Up, Up, Up” Concert for Zach Sobiech sold out and allowed a dying teenager to live out his dream to perform at one of the Twin Cities’ premiere concert venues. Nine months later, 5,000 KSTP-FM listeners filled the Mall of America rotunda to sing and remember Zach and his song “Clouds.” Since the debut of “Clouds” on KSTP-FM, the song has raised more than $350,000 for cancer research. Inspired by the two Zachs, the station’s annual radiothon grew 47 percent over last year’s total, raising $773,049 for children battling cancer and disabilities. KSTP’s Team Moon and Staci recruited 921 listeners to walk in the fight against breast cancer, while 147 joined the station’s Team Mudivor for Multiple Sclerosis.
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