Topic: Community-Focused Initiatives
Posted on 5/14/2014
In 2013, Clear Channel’s KXKT-FM Omaha, Neb. made it the station’s mission to help feed hungry kids with a backpack program through the Food Bank for the Heartland. In November 2013, KXKT-FM listeners donated $800,000 to feed hungry kids. KXKT-FM was committed to providing clean, family entertainment and meaningful, impactful community projects. In 2013, the station helped raise $1.8 million for 15 charitable causes. KXKT-FM was most proud of the nine signature events it held to address pressing community needs. These included a motorcycle run for the troops, a grade school book tour and a Healthy Kids Carnival. Since 2007, the station’s advisory board of 15 community leaders has helped identify critical needs in the area, such as violence in North Omaha, senior scams and more. KXKT-FM highlighted several of these issues on-air in 2013. These efforts throughout 2013 made KXKT-FM the recipient of a 2014 Crystal Radio Award.
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