WYFF-TV

Topic: Neighbors in Need
Posted on 2/11/2014

Idaho Broadcaster Donates Food and Warm Clothes to Locals

Hearst-owned NBC affiliate WYFF-TV Greenville, S.C., raised more than $172,000 in donations for two local charities during the holiday season. WYFF-TV partnered with The Greenville News for the Holiday Sunshine Fund. The station provided daily newscast mentions, a call-in effort and news stories to highlight the fundraiser. The effort collected $82,000 to help families with their heating bills, shelter and food this winter. WYFF-TV also partnered with the local Children’s Hospital for the Virtual Toy Drive. The effort raised $90,000 in donations to purchase toys for children in the hospital.

Read more stories on Neighbors in Need »

How Broadcasters Serve Their Communities

More than 2.47 million American jobs depend on broadcasting, and the local broadcast radio and television industry - and the businesses that depend on it - generate $1.17 trillion annually for the nation's economy.

View State-by-State Data »