We Are Broadcasters
National Association of Broadcasters

WCCO-AM Raises $250,000 for Minnesota Hunger Relief


Topic: Neighbors in Need
Posted on 2/11/2014

CBS Radio’s WCCO-AM Minneapolis hosted its fifth annual "Let’s Kick Hunger Day" radiothon to generate awareness of hunger in the heartland and to raise funds to help end it. The all-day event raised more than $250,000 for hunger relief, pushing WCCO-AM’s five-year total for the event to more than $1 million. All proceeds were donated to Second Harvest Heartland, one of the nation’s largest food banks.



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