We Are Broadcasters
National Association of Broadcasters

WKSE-FM Buffalo Turns a Trick Into a Treat


Topic: Youth-Focused Initiatives
Posted on 11/12/2013

Entercom’s WKSE-FM Buffalo treated four-year-old Cassidy, a little girl who is undergoing chemotherapy for kidney cancer, to a sweet Halloween. After Cassidy’s pumpkins were stolen from her front porch while she was in the hospital for treatment, Cassidy’s mom called WKSE-FM to ask if any advertisers delivered pumpkins. After personality Jud Heussler posted the story online, listeners donated pumpkins. Listen to Heussler talk to Radio Ink about why he loves radio, his connection with the Buffalo community and details on saving Cassidy’s Halloween.



Read more stories on Youth-Focused Initiatives »





How Broadcasters Serve Their Communities

More than 2.47 million American jobs depend on broadcasting, and the local broadcast radio and television industry - and the businesses that depend on it - generate $1.17 trillion annually for the nation's economy.


View State-by-State Data »