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National Association of Broadcasters

WRAL-TV Raises $94,000 from North Carolina Viewers During Relief Telethon

Topic: Disaster Relief and Recovery
Posted on 6/7/2013

Capitol Broadcasting’s WRAL-TV Raleigh, N.C., raised $94,000 for the American Red Cross and Salvation Army tornado relief efforts. The Here to Help: Disaster Relief Telethon featured a commercial-free, primetime broadcast of the UNC School of the Arts’ award-winning production of Rodgers & Hammerstein’s "Oklahoma!" with live cut-ins from the studio. The telethon was simulcast statewide on public television station UNC-EX. "This was a true partnership, a uniquely North Carolina way to help those families who are hurting in Oklahoma," said Steven D. Hammel of WRAL. "The results truly demonstrate the power of local television, both commercial and public, to be both lifelines in the moment of emergency and in the aftermath."

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