Topic: Community-Focused Initiatives
Posted on 5/10/2013
CBS Radio’s WCCO-AM Minneapolis remembered the brutal winter of 2012-2013, even as temperatures passed 60 degrees. Capitalizing on listeners’ desire to say "goodbye" to winter, WCCO-AM set up 25 clothing drop-off locations around the city. The station donated the winter clothing collected to The Good Neighbor’s Coats For Kids drive, to benefit needy kids next winter.
Read more stories on Community-Focused Initiatives »
More than 2.47 million American jobs depend on broadcasting, and the local broadcast radio and television industry - and the businesses that depend on it - generate $1.17 trillion annually for the nation's economy.