Topic: Youth-Focused Initiatives
Dispatch Broadcasting’s WBNS-TV and Clear Channel Media and Entertainment’s WCOL-FM Columbus, Ohio, joined The Salvation Army and Walmart for the "A Helping Hand for the Holidays" campaign, which provides toys and food for central Ohio families. WBNS-TV and WCOL-FM promoted the event by asking viewers to donate new, unwrapped toys or cash. One week before Christmas, The Salvation Army converted the Ohio fairgrounds into a toyshop and food pantry with thousands of toys and pounds of food. Click here to watch video of the event.
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