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National Association of Broadcasters

KION-TV Acts as Election Hub

Topic: Politics and Election Coverage

Cowles California Media Company’s KION-TV offered all candidates in national, state and local races, to record one minute of unedited airtime to speak directly to voters. More than 100 candidates’ segments appeared during the highest rated prime time newscasts. KION-TV brought in local elections officials to answer viewer questions about voting, in English and Spanish. The station also created a special section of its website for candidates to explain their positions and promoted it heavily on air. Anchors moderated debates using viewer-submitted questions. KION-TV aired more than two dozen in depth reports on election-related topics and provided fact checks of candidate statements based on questions from viewers.

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