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National Association of Broadcasters

Baldwin-Thompson Debate Earns Strong Ratings for WTMJ-TV


Topic: Politics and Election Coverage

Journal Broadcasting Groupís WTMJ-TV Milwaukee aired a senatorial debate between Tommy Thompson and Tammy Baldwin. The one-hour debate averaged a 6.6 rating between 7:00 and 8:00 pm, reaching the equivalent of 62,700 households. About 293,000 households tuned in to an earlier town hall debate on all four Milwaukee affiliates.



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