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National Association of Broadcasters

Broadcast Networks Utilized All Platforms on Election Night

Topic: Politics and Election Coverage

Major broadcast networks’ election night coverage included multiplatform initiatives and elaborate presentations. NBC turned Rockefeller Center’s ice rink into a massive U.S. map with states turning red or blue as results returned. CBS utilized eight TV studios and three state-of-the-art control rooms to produce its coverage, including virtual reality models of the House and Senate. ABC’s broadcast from Times Square included a special edition of "World News with Diane Sawyer," panels of political analysts, and historical context from Barbara Walters, who has interviewed every President since Nixon. Fox Broadcasting Company’s live coverage included analysis, exit poll data and live reports from the candidate’s campaign headquarters and footage from battleground states. Univision highlighted important topics for Hispanic viewers and offered Tu Cámara for users to upload videos and photos from the polls to share online. ABC and Univision also used YouTube’s Elections Hub.

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