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National Association of Broadcasters

Philly’s WCAU-TV Swiftly Sets Up Red Cross Phone Bank


Topic: Disaster Relief and Recovery

CBS-owned WCAU-TV Philadelphia started a phone bank with the Red Cross and received 600 calls on Sunday alone, according to a spokeswoman. The station planned a day long "NBC10 Hurricane Sandy Relief Fund" for Monday, Nov. 5 to encourage viewers to donate to the Red Cross. WCAU-TV also promoted information on disaster relief, insurance information, commuter train updates and information on how to avoid Sandy-related scams.



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