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National Association of Broadcasters

CBS Philly Hosts Red Cross Fundraiser

Topic: Disaster Relief and Recovery

CBS Televisionís Philadelphia stations KYW-TV/AM, WPSG-TV, WOGL-FM, WIP-AM/FM, WPHT-AM, plus CBSPhilly.com and CBS Outdoor, collaborated on "Operation Brotherly Love: Sandyís Aftermath." On Nov. 2, volunteers, on-air personalities, the American Red Cross and partner Wawa staffed a phone bank. They took pledges for the American Red Cross Hurricane Sandy Response Fund at the top of every hour and in KYW-TV and WPSG-TV news segments. CBS stations created Operation Brotherly Love in 2001 after 9/11. The program has since raised $300,000 for Tsunami victims, over $1 million for Katrina victims and almost $1 million after the Haitian Earthquake.

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