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National Association of Broadcasters

ABC O&Os Report Record Online Traffic During Hurricane

Topic: Disaster Relief and Recovery

ABC-owned WPVI-TV Philadelphia and WABC-TV New York City experienced record online traffic during Hurricane Sandy. WPVI-TVís website included live streams, updates on disaster aid, power outages, school closings, photos and video. The station had 13.1 million page views (mobile and desktop) on Monday and 9 million on Sunday. WABC-TV hit a record 7 million page views on mobile and desktop on Monday with advice for communicating after the storm, information on the NYC subway restoration plan and a plethora of eyewitness photos and video from users. Both stationís apps entered the top ten free news apps for the iPhone during the storm.

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