Topic: Health Awareness Campaigns
Milwaukee Radio Alliance’s WLDB-FM Milwaukee hosted the 4th annual "Jane & CV Call to Care Radiothon" on October 5 to benefit After Breast Cancer Diagnosis (ABCD), a local nonprofit that is fighting the battle against breast cancer. Morning show hosts Jane & CV broadcast live from the WLDB-FM studios, soliciting listener donations and auctioning off prizes throughout the 13-hour radiothon.
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More than 2.47 million American jobs depend on broadcasting, and the local broadcast radio and television industry - and the businesses that depend on it - generate $1.17 trillion annually for the nation's economy.