Topic: Health Awareness Campaigns
ABC, CBS, Fox and NBC and some cable channels will air a live, commercial-free telethon on September 7th for Stand Up to Cancer (SU2C). One hundred percent of the $180 million pledged in previous telethons benefits cancer research. Gwyneth Paltrow will replace Laura Ziskin as executive producer. Ziskin, who produced the first three "Spider-Man" movies, lost a seven-year battle with breast cancer in 2011.
"This broadcast has become a global call-to-action for all those touched by cancer," Paltrow said. "Like so many people, I know what it’s like to lose a family member to this disease, and I’m honored to stand up in my father’s memory."
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