Topic: Health Awareness Campaigns
Cumulus Media’s KLOS-FM Los Angeles held the 31st Annual Blood Drive in partnership with the American Red Cross. KLOS-FM’s drive is believed to be the nation’s largest media supported blood donation event, with five counties and 25 sites. KLOS-FM collected 9,681 blood products. "Our reserves were depleted, and we were facing challenges brought on by a national summer shortage,” said Red Cross/Southern California CEO Cliff Numark. “The Red Cross appreciates the thousands of KLOS listeners and donors who participated in this life-saving effort.”
Read more stories on Health Awareness Campaigns »
More than 2.46 million American jobs depend on broadcasting. The local broadcast television and radio industry and the businesses that depend on it generate $1.19 trillion annually for the nation's economy.
This site is brought to you by the National Association of Broadcasters. We advocate for the nation's radio and television broadcasters.
