Topic: Military-Focused Initiatives
Entertainment Industry Launches ’Got Your 6’
Numerous entertainment companies including ABC, CBS Corp., NBCUniversal, Fox Audience Strategy and the Entertainment Industries Council recently launched the "Got Your 6" campaign to assist veterans in their transition from military service to civilian life. Got Your Six is a military expression that means, "I’ve got your back, and you’ve got mine." The campaign is based on six pillars – jobs, education, health, housing, family and leadership – to help veterans reintegrate into civilian society. The new campaign will span numerous media platforms, and the message will be woven into future television and movie scripts. A public service announcement campaign featuring several celebrities has also been developed. For more information about the Got Your 6 spots, click here.
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