Topic: Disaster Relief and Recovery
KWCH-TV Uses Multi-Platform Approach in Tornado Coverage Shurz Communication-owned KWCH-TV Witchita’s Storm Team 12 sprang into action when numerous tornadoes touched down in Kansas on April 14. The station’s meteorologists cut into regular programming on KWCH-TV’s main channel and its digital multicast channel. The station then moved into 24.5 hours of continuous storm coverage with KWCH-TV’s team of storm chasers capturing the weather firsthand. KWCH-TV provided live updates throughout coverage of the storm and sent out more than 64,000 text messages to viewers who subscribe to storm alerts. The station also compiled information for the KWCH12 App for Android and iPhone as well as for the KWCH-TV website. Video of KWCH-TV’s multiplatform storm coverage is available here here.
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