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National Association of Broadcasters

WAVE-TV Raises $431,000 for Tornado Relief

Topic: Disaster Relief and Recovery

Employees at Raycom Mediaís WAVE-TV Louisville manned the phones during the "WAVE 3 Call to Help" telethon for families impacted by the tornadoes. Viewers generously responded to the call, pledging $431,300 during the drive. Additionally, WAVE-TV partnered with the local A. Arnold Moving Company who set up a large truck outside the stationís studios. Viewers were encouraged to drop off non-perishable food, paper products, toiletries, cleaning and first-aid supplies and volunteers from the local Salvation Army staffed the truck to collect the goods. Click here to watch how viewers hit the road and delivered their donations to WAVE-TV.

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