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National Association of Broadcasters

WHAS-TV Raises $85,000 in Storm Relief Telethon


Topic: Community-Focused Initiatives

Belo’s WHAS-TV Louisville broadcast a four-hour "Storm Aid Telethon" on March 5 to raise money for storm victims living in Kentucky and Southern Indiana. According to one of WHAS-TV’s anchors, "The phones were ringing so rapidly. In fact, each time we put the receiver down, someone else was ringing in." In total, WHAS-TV viewers raised $85,125 during the live broadcast. All relief funds were donated to the Red Cross. Click here to watch clips from WHAS-TV’s Storm Aid Telethon.



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