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National Association of Broadcasters

WTHR-TV Finds Creative Ways to Raise Over Half a Million Dollars for Relief Efforts

Topic: Disaster Relief and Recovery

Dispatch Broadcasting Groupís WTHR-TV Indianapolis headed a multipronged response to benefit those affected by the tornadoes. WTHR-TV opened a phone bank to accept donations thanks to the help of station volunteers and partners from the Red Cross, Kroger Grocery stores and St. Vincent Health. WTHR-TV turned the station parking lot into a collection point for commuters to drop off donations while Cumulus Mediaís WFMS-FM Indianapolis broadcast live from the parking lot, encouraging listeners to come by the TV station and drop off donations. WTHR-TV also provided extended news coverage, hosted an Eyewitness News Tornado Special and held an event with the Indiana Pacers. In total, WTHR-TVís efforts helped raise more than $575,660 as of the middle of March.

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